YouTube Channel Basics: Setup & Organic Growth

Lesson Plan (YouTube Channel Basics)

Module 1: Channel Setup & Branding

• Lesson 1.1: Creating Your Channel & Customizing Layout (15 min)
• Lesson 1.2: Designing Your Logo, Banner & Watermark (20 min)
• Lesson 1.3: Uploading Your Brand Kit to YouTube Studio (10 min)

Module 2: YouTube SEO 101

• Lesson 2.1: Importance of Titles, Descriptions & Tags (20 min)
• Lesson 2.2: Writing SEO-Friendly Descriptions (15 min)
• Lesson 2.3: Optimizing Metadata in YouTube Studio (15 min)

Module 3: Keyword Research Basics

• Lesson 3.1: TubeBuddy Overview & Setup (15 min)
• Lesson 3.2: Finding Video Keywords with VidIQ (15 min)
• Practice: Research & List 5 Keywords for Your Niche

Module 4: Thumbnail Creation with Canva

• Lesson 4.1: Elements of a High-Converting Thumbnail (15 min)
• Lesson 4.2: Designing in Canva (Step-by-Step) (20 min)
• Exercise: Create 2 Thumbnail Variations for One Video

Module 5: Publishing Schedule & Shorts Strategy

• Lesson 5.1: Planning Weekly or Bi-Weekly Uploads (10 min)
• Lesson 5.2: Understanding Algorithm Signals from Consistency (10 min)
• Lesson 5.3: How to Use Shorts for Channel Discovery (15 min)

Module 6: YouTube Analytics for Beginners

• Lesson 6.1: Understanding Watch Time, Click-Through & Retention (15 min)
• Lesson 6.2: How to Use Data to Improve Your Videos (15 min)
• Task: Analyze a sample dashboard and suggest improvements

What You Get:

• 5 Hours of Easy-to-Follow Video Lessons
• Templates for Thumbnails & SEO Descriptions
• Checklist for YouTube Growth
• Certificate of Completion