Meta Ads Basics: Facebook & Instagram Promotions

Lesson Plan (Meta Ads Basics)

Module 1: Meta Business Setup

• Lesson 1.1: What is Meta Business Suite? (10 min)
• Lesson 1.2: Creating & Verifying Your Business Manager (15 min)
• Lesson 1.3: Connecting Instagram to Facebook Page (10 min)

Module 2: Page Creation & Optimization

• Lesson 2.1: Facebook Page Setup for Ads (15 min)
• Lesson 2.2: Creating Your Instagram Business Profile (10 min)
• Lesson 2.3: Linking, Bio, Buttons, & Contact Setup (10 min)

Module 3: Campaign Objectives & Ad Strategy

• Lesson 3.1: Reach, Traffic, and Engagement Campaigns (15 min)
• Lesson 3.2: Understanding Campaign Hierarchy (10 min)
• Lesson 3.3: Boost vs Ad Manager Campaign (20 min)

Module 4: Ad Creative Fundamentals

• Lesson 4.1: Image Ads vs Carousel vs Video Formats (20 min)
• Lesson 4.2: Uploading Creatives to Meta (15 min)
• Practice: Create a sample ad with static and video content

Module 5: Placement & Budgeting

• Lesson 5.1: Placement Options: Feed, Story, Audience Network (10 min)
• Lesson 5.2: Manual vs Automatic Placement (10 min)
• Lesson 5.3: Budgeting for Beginners & Local Businesses (15 min)

What You Get:

• 4.5 Hours of Beginner-Friendly Lessons
• Campaign Setup Demo + Budget Template
• Free Ad Creative Checklist
• Certificate of Completion