Intro to Google Tools: Analytics & Search Console

Lesson Plan (Google Tools Intro)

Module 1: Google Analytics 4 (GA4) Basics

• Lesson 1.1: Accessing GA4 & Creating a Property (15 min)
• Lesson 1.2: Interface Walkthrough: Reports, Real-time, Engagement (20 min)
• Lesson 1.3: Core Metrics: Users, Sessions, Engagement Rate, Bounce (15 min)
• Lesson 1.4: Setting Up Event Tracking (25 min)
• Lesson 1.5: Creating Simple Custom Reports (15 min)

Module 2: Google Search Console (GSC) Setup & Use

• Lesson 2.1: Adding & Verifying Your Website (15 min)
• Lesson 2.2: Understanding Coverage, Sitemaps & Indexing (15 min)
• Lesson 2.3: Fixing Mobile Usability & Page Experience Issues (20 min)
• Lesson 2.4: Checking Clicks, Impressions, CTR, and Position (20 min)
• Lesson 2.5: Finding Low-CTR Keywords for Optimization (10 min)

What You Get:

• 3.5 Hours of Guided Walkthroughs
• Demo Projects + Reporting Templates
• Action Checklist for Both Tools
• Certificate of Completion