Google Ads Course for Beginners: Your First Campaign

Lesson Plan (Google Ads Simplified)

Module 1: Google Ads vs SEO

• Lesson 1.1: Paid vs Organic: Pros & Cons (15 min)
• Lesson 1.2: When to Use Ads Over SEO (10 min)
• Lesson 1.3: Cost Expectations & ROI Realities (10 min)

Module 2: Google Ads Account Setup

• Lesson 2.1: Creating a Google Ads Account (Walkthrough) (15 min)
• Lesson 2.2: Verifying Billing & Payment Settings (10 min)
• Lesson 2.3: Navigating the Google Ads Dashboard (10 min)

Module 3: Campaign Types & Goals

• Lesson 3.1: Search vs Display vs Video Campaigns (20 min)
• Lesson 3.2: Setting Campaign Objectives (Traffic, Leads, Conversions) (15 min)
• Lesson 3.3: Understanding Campaign Structure (10 min)

Module 4: Writing Your First Ad

• Lesson 4.1: Headlines, Descriptions & Display Paths (15 min)
• Lesson 4.2: CTAs That Drive Action (10 min)
• Exercise: Write 2 Ads for Your Website/Client

Module 5: Keyword Match Types (Basics)

• Lesson 5.1: Broad, Phrase, and Exact Explained (15 min)
• Lesson 5.2: Keyword Planner Tool Demo (Google) (15 min)
• Practice: Create Keyword List for a Sample Business

Module 6: Conversion Tracking & Monitoring

• Lesson 6.1: Setting Up a Simple Conversion Action (15 min)
• Lesson 6.2: Tracking CTR, Impressions, and CPC (15 min)
• Bonus: Intro to Optimization Tips for New Campaigns

What You Get:

• 4.5 Hours of Clear, Action-Based Lessons
• Demo Campaigns + Worksheets
• Google Ads Checklist for Launch
• Certificate of Completion