Social Media Kickstart: Profiles & Posts That Work

Lesson Plan (Social Media Kickstart)

Module 1: Platform Fundamentals

• Lesson 1.1: Overview of Facebook, Instagram, LinkedIn, Twitter (20 min)
• Lesson 1.2: Audience Intent & Behavior by Platform (15 min)
• Lesson 1.3: Business vs Personal Profile Setup (15 min)

Module 2: Profile Optimization

• Lesson 2.1: Creating a High-Converting Bio (20 min)
• Lesson 2.2: Choosing Profile & Cover Images That Build Trust (10 min)
• Lesson 2.3: Adding CTAs, Links & Highlights (15 min)
• Exercise: Set up or audit your own profile using checklist

Module 3: Post Design & Content Creation

• Lesson 3.1: Canva Basics for Static and Carousel Posts (30 min)
• Lesson 3.2: Templates for Branding and Layouts (20 min)
• Lesson 3.3: What Makes a Post “Thumb-Stopping” (15 min)
• Assignment: Design 3 sample posts using Canva templates

Module 4: Copywriting & Caption Psychology

• Lesson 4.1: Writing Captions That Drive Action (15 min)
• Lesson 4.2: Using Emojis, Hashtags, & Hooks (15 min)
• Practice: Write captions for different content types

Module 5: Scheduling & Posting

• Lesson 5.1: Introduction to Free Scheduling Tools (Buffer, Meta Suite) (20 min)
• Lesson 5.2: Finding the Best Time to Post (15 min)
• Exercise: Schedule a week of posts using a free tool

Module 6: Platform Etiquette & Myths

• Lesson 6.1: What Not to Do on Social Media (10 min)
• Lesson 6.2: Algorithm Truths vs Myths (15 min)
• Bonus: How to Build Long-Term Engagement

What You Get:

• 5 Hours of Easy-to-Follow Video Lessons
• Canva Templates + Post Writing Frameworks
• Access to a Social Media Calendar Template
• Certificate of Completion