SEO for Beginners: Rank Your First Page

Lesson Plan (SEO for Beginners)

Module 1: SEO Fundamentals

• Lesson 1.1: Introduction to Digital Marketing and SEO’s Role (15 min)
• Lesson 1.2: How Google Ranks Pages (20 min)
• Lesson 1.3: SEO vs Paid Ads (10 min)

Module 2: Keyword Research Basics

• Lesson 2.1: Understanding Search Intent (15 min)
• Lesson 2.2: Tools Demo: Google Keyword Planner (20 min)
• Lesson 2.3: Tools Demo: Ubersuggest + AnswerThePublic (30 min)
• Practice Task: Find 5 keywords for your niche

Module 3: On-Page SEO Essentials

• Lesson 3.1: Optimizing Title Tags, Meta Descriptions (15 min)
• Lesson 3.2: H1, H2, H3 Tags – Formatting Structure (15 min)
• Lesson 3.3: Image Alt Texts and Compression (10 min)
• Assignment: Optimize a sample blog post (template given)

Module 4: Setting Up SEO Tools

• Lesson 4.1: Installing & Configuring Yoast SEO (WordPress) (20 min)
• Lesson 4.2: Installing RankMath (alternative plugin) (15 min)
• Practice: Run an SEO Audit on Your Post

Module 5: Internal Linking & Structure

• Lesson 5.1: Why Internal Linking Matters (10 min)
• Lesson 5.2: Linking Strategy Demo (15 min)
• Exercise: Create internal link map for your blog

Module 6: Using Google Search Console

• Lesson 6.1: Setup & Property Verification (15 min)
• Lesson 6.2: Reading Impressions, CTR, and Queries (15 min)
• Bonus: Fixing Page Indexing Issues (10 min)

What You Get:

• 6 Hours of High-Quality Video Lessons
• Practice Worksheets + Keyword Tools
• Access to SEO Checklist Template (PDF)
• Certificate of Completion