LinkedIn Profile Optimization for Job Seekers

Lesson Plan (LinkedIn Profile Makeover)

Module 1: Anatomy of a High-Impact Profile

• Lesson 1.1: Understanding How Recruiters Use LinkedIn (10 min)
• Lesson 1.2: Key Sections of a Great Profile (10 min)
• Lesson 1.3: Common Mistakes to Avoid (10 min)

Module 2: Crafting a Magnetic Headline

• Lesson 2.1: What Makes a Headline Clickable (10 min)
• Lesson 2.2: Headline Formulas by Industry (10 min)
• Lesson 2.3: Tools to Analyze Your Headline Effectiveness (5 min)
• Practice: Write and Test 3 Headline Variations

Module 3: Building a Winning About Section

• Lesson 3.1: Structure for Storytelling + Impact (10 min)
• Lesson 3.2: Highlighting Achievements, Not Just Job Duties (10 min)
• Lesson 3.3: Using Metrics, Awards, and Testimonials (10 min)
• Activity: Draft Your About Section Using a Proven Framework

Module 4: Visual Optimization

• Lesson 4.1: Choosing a Professional Headshot (10 min)
• Lesson 4.2: Designing a Branded Banner Image (15 min)
• Lesson 4.3: Tools for Easy Design (Canva, Fotor) (10 min)
• Upload Task: Apply a New Visual Makeover to Your Profile

Module 5: Endorsements & Recommendations

• Lesson 5.1: How Endorsements Work (5 min)
• Lesson 5.2: Who to Ask and How to Ask Professionally (10 min)
• Lesson 5.3: Writing Recommendations for Others (10 min)
• Assignment: Request 3 Endorsements & Give 2 Recommendations

Module 6: Grow to 100 Connections

• Lesson 6.1: Building a Warm List of Initial Contacts (10 min)
• Lesson 6.2: Message Templates to Connect with Classmates & Colleagues (10 min)
• Lesson 6.3: Joining Groups & Engaging Authentically (10 min)
• Challenge: Grow from 0 to 100 Connections in 7 Days

What You Get:

• 3 Hours of Step-by-Step Lessons
• Resume to LinkedIn Content Transformation Guide
• Headline Writing Cheat Sheet
• Certificate of Completion