E-commerce SEO & Content Starter Course

Lesson Plan (E-commerce SEO & Content Starter)

Module 1: SEO-Ready Site Architecture

• Lesson 1.1: E-commerce Structure 101 (Home > Categories > Products) (20 min)
• Lesson 1.2: Importance of Subcategory Pages (15 min)
• Lesson 1.3: SEO Benefits of Clear Navigation & Breadcrumbs (15 min)

Module 2: Keyword Research for E-commerce

• Lesson 2.1: Tools for Keyword Research (15 min)
• Lesson 2.2: Finding Category-Level Keywords (15 min)
• Lesson 2.3: Long-tail Keywords for Products (15 min)
• Exercise: Create a keyword list for 3 categories

Module 3: Writing Product Content at Scale

• Lesson 3.1: Writing Unique Descriptions for 50+ Products (30 min)
• Lesson 3.2: Templates for Titles, Bullets & Features (20 min)
• Lesson 3.3: SEO Checklist for Each Product Page (10 min)
• Practice: Rewrite 3 sample product descriptions

Module 4: Bulk Optimization with Tools

• Lesson 4.1: Using Excel for Metadata Management (20 min)
• Lesson 4.2: Plugin Demos: Smart SEO, All in One SEO (25 min)
• Lesson 4.3: Import/Export Tactics for Bulk Edits (15 min)

Module 5: Image, URL & Indexing Optimization

• Lesson 5.1: Image Compression & Alt Text Strategy (15 min)
• Lesson 5.2: SEO-Friendly URLs & Clean Slugs (15 min)
• Lesson 5.3: Setting Breadcrumbs for Google Visibility (10 min)

Module 6: Plugin Mastery for Shopify & WooCommerce

• Lesson 6.1: Introduction to E-commerce SEO Plugins (10 min)
• Lesson 6.2: All in One SEO – Setup for WooCommerce (20 min)
• Lesson 6.3: Smart SEO – Setup for Shopify (20 min)
• Lesson 6.4: Optimizing Titles, Meta Descriptions & Tags via Plugins (15 min)

Module 7: URL & Breadcrumb Strategy

• Lesson 7.1: Crafting Clean, SEO-Friendly URLs (15 min)
• Lesson 7.2: Dynamic vs Static URLs – What Google Prefers (10 min)
• Lesson 7.3: Setting Up Breadcrumb Navigation (Shopify & WooCommerce) (15 min)
• Lesson 7.4: Validating URLs and Breadcrumbs in Search Console (10 min)

What You Get:

• 6 Hours of Structured Video Lessons
• Keyword Sheets & Description Templates
• Product SEO Checklist (PDF + Excel)
• Certificate of Completion